As published by Expert Digital Marketing. Here is an overview of how & why personal reputation management is important for CEO’s & Founder’s.
Online Reputation Management – If you’ve Googled yourself or your company, you probably fall under the category of people who are curious to know about their reputation online. Also, just a casual warning, more than 50% people don’t like what they read about themselves online.
Your reputation online can impact your professional life as well as your personal life. These days since the use of internet has increased to a huge extent, employers, HR managers and even someone who has romantic interests in you will make decision regarding you after searching about you online.
Our aim as an online reputation management company is to improve the online presence of brands as well as individuals by using our tactics and strategies. If you are building a business of your own, you are already struggling a lot. However, keeping all the struggling aside that you are going through having a good online reputation is also very necessary.
The reality is that most of us are in search of a happy and peaceful world. Before people decide to do a business with you, the very first thing that they will do is to look for you online. What they find regarding you and your business online will have a great impact on their decision, for better or for worse.
According to a very recent research, more than 50% of businesses lose their customer every day because of the negative comments and articles that are present regarding the service of products online. The number which is 50% today might increase to 60% and then to 70%.
If you are starting your business, the best that you can do is to start taking actions to create a good online reputation from the very beginning. In this article, we are sharing about all the ways that you must know if you are an entrepreneur and want to have a good online reputation.
KNOW ABOUT THE CURRENT SITUATION
One of the very important things included in Personal Online Reputation Management is to know the current situation. The very first thing that you can do is to Google yourself to see what’s going on regarding your brand and you on the internet. Make sure that you scroll through all the images and also read some of the articles available. This process will help you to get an idea regarding all negative things about your business. An online reputation management company will make sure that there are no or minimum amount of negative comments regarding your business presence online.
BUILD YOUR PERSONAL WEBSITE
You should never underestimate the power of having a personal website for your business. For customers looking for reviews and comments online regarding your product and services, a personal website will prove to be a great source of information for them. If you are an individual, having a personal website is one of the best ideas since you do not have to be tied to one project or company for the rest of the life. A personal website gives you a digital platform to build your identity and link it to your business as well.
PROMOTE POSITIVE ARTICLES AND NEWS
ORM is way more than just removing negative comments. Along with removing negative comments and articles, it also focuses on promoting positive articles already present online. We take advantage of the websites that appears on the first few pages of Google search. These websites are not spam and has high quality articles as well. We make use of these high quality websites and leverage them for your benefit.
SERVICES THAT ARE INCLUDED IN PERSONAL REPUTATION MANAGEMENT
- Promoting the positive comments present on the Internet regarding your business and you as an individual.
- Personal Online reputation management also includes having a dedicated social media account manager.
- Online Reputation Management Services for Individuals will create a monthly report which will show the progress over the period of time.
- Personal reputation management also includes Building New pages about you.
- One of the very important aspects personal reputation management is to delete all negative comments present online.
Negative comments regarding you and your brand can come in any form and we have seen them all. They can come in the form of press release, Quora answers, negative pictures and much more. Individuals can also publish articles and YouTube videos in order to destroy your online reputation. Unlike any other online reputation management company who say “nothing can be done”, we make sure that we understand your current online reputation and then formulate an online reputation management strategy specifically designed keeping in mind your current state and need.
Also, compared to the online reputation management packages offered by other companies, we offer the best service but at a much cheap rate.