Just like public relations firm send out a TV spokesperson to tell the brand’s side of the story that has suffered an image-damaging crunch, online reputation repair services help promote positive connections and relationships with its customers as well as the public. Online reputation repair companies fundamentally hide or conceal search results in Google to influence your narrative and don’t delete the unwanted results. Traditional SEOs are used to promote positive and brand-certified content that pushes away unwanted results from Google page one.
Why do you need to do Online Reputation Management?
Let’s read some of the reasons describing the need for online reputation management.
Better Reputation-More Sales
The better your brand looks online the more sales you will get. People trust brands with a good reputation and like buy from. As an example, people do not trust a seller on Amazon but trust amazon as a platform due to its policies and reputation. Keeping this in mind it has become essential for every small to the big brand to maintain a positive online reputation. Buyers often research on various sources on the internet and decide to purchase based on what they see about a brand. If there is a negative vibe, they most likely skip and purchase from a competitor with a better online reputation.
Customer Trust is the most important thing for any business to be successful. As it is said, that a negative word spreads faster than the positive one, having a proper and strong ORM strategy can let you turn a negative content or review into a positive one. Additionally, it works best if handled in time. Good ORM strategies and work allows you to create customer trust and reliability.
Building the Brand Image
Posting a social media post can either build your brand image or can spoil one. So, it would be better if the post is from your side to create a good online reputation and also to tackle any negative post or content. When you publish your first social media post, know how your customers or audience have reacted, in order to make way for the next post. Maintaining an online reputation helps in maintaining your brand image.
What Search Results Can be Fixed by Online Reputation Repair Companies?
Various types of content can harm the reputation of a business or corporate online. If there is any negative content on the first page of Google, the corporate needs to consult an online reputation repair company to rectify the error. Every search needs a separate strategy to handle it.
Negative news articles are the most damaging search results. Single misleading news can hamper the brand’s complete reputation and goodwill. If one negative article gets to publish on the first page of Google, they stick to it for a pretty long period hindering the brand’s reputation for a good time.
Now, Google works to give people what they are looking for, exactly. When a person searches for brands, Google mostly shows the reviews and articles or editorial content. Due to Google’s algorithm, these reviews or articles surface the internet for a good period. If that review or content gets featured on page one, people will start clicking and opening the link, watching it, and eventually making it the most viewed or read article.
Unfavorable or negative reviews are thorny as they emerge on combined sites, like Facebook, Yelp, etc., where customers and employees are the writers or authors. This makes it close to impossible in removing negative comments or reviews about your business or organization. Deleting reviews are a complex task that involves various steps and deleting Google reviews is even more tricky and complex to manage. Hence, it can be rightly said that review-management can be a different and full-time job.
Google usually doesn’t delete negative or unfavorable reviews or contents but will protect your privacy by removing certain search results related to safety or finances.
Investing in Internet Reputation Repair
In this internet era, most people turn to online advice regarding each and every topic, from ‘where to buy’ to ‘what to buy’. It is also shared by Google that many people make their life decisions based on the information provided on the internet. Hence, it is important to maintain a positive online reputation to sustain the success and distinctness of your brand or organization.
Repairing Online Reputation
A disturbed or a bad online reputation should be improved to protect yourself and your business from damaging its reputation. Read on to know more about how to repair your online reputation.
Identifying the root cause
The first and foremost step of any solution is to find the root cause of the problem. Identify the reason for your sabotaged reputation. The investigation should be in such a way that no stone is left unturned. For instance, unhappy or discontented employee reviews about your organization or leaving a negative Glassdoor reviews, or a criticized post from your CEO, etc.
Determining the root cause enables you to handle it with a strong and better positive approach. This identification of the main reason behind the reputation damage is also that it helps in assessing the negative publicity if more negative content is displayed on the first page of Google.
Negative Content Repair
If Google doesn’t remove the content for search results, it means it’s your time to amend the problem on your own. For instance, if a media spokesperson publishes some negative article or comment about you or your organization, you can reach out to the author to take that story or article down or delete it. Unfavorably, many authors or resources, won’t take the articles or content down or removed as they have to remain impartial, whatever be the case.
Hence, one should keep these few points in mind while reaching out to the spokesperson like being as polite as possible, documenting each and every request made, deleting the content from Google Index as well and legal action should never be threatened or else it could cause more severe damages to your reputation.
Removing Negative Results
If you succeed in correcting the issue or removing the content, you can now submit a content removal request to Google. One thing that has to be kept in mind is that Google can remove the content if it no longer exists. Hence, if in case you are not able to remove the negative content, then you would have to take the negative content result to the end of the SERPs.
Pushing down negative research that can’t be removed
Removing negative reviews or search results is a time-consuming process as you have to create and manage positive information and reviews. As many people agree with that if it is not shown on page one then it as good as not present.
The information should be thus presented that it surpasses all the unwanted and negative content to be displayed in the later pages of Google and all the wanted and positive content to be shown on page one.
Strengthening your Online Presence
The best way to fix a bad reputation is to manage and boost your internet properties. Optimizing your existing content and publishing positive and favorable content frequently, that your viewers would like to view or read. Optimizing and publishing positive content can be done like having a strong social media presence across many social media channels, publishing positive posts highlighting your positive brand image and customer loyalty, generating press releases on a timely basis portrays the company’s voice or missions, and creating backlink promoting favorable brand sentiment, etc.
How to Fix the Online Reputation on Your Own?
Although all the minor issues can be fixed by yourself, some major issues need to be addressed by reputed online reputation management companies. Encouraging positive content through online reputation management is not an easy task to do as it involves many writers, PR specialists and SEO analysts. A reputed online prestige repair service can provide you with expert knowledge and work to manage your online reputation with excellence. Better and a proper strategic search engine optimization plan is something that will carefully take it to the next level with expertise.
However, let’s go through some of the important online reputation tools that will help you in fixing your online reputation on your own.
Google alerts is one of the best online monitoring tools. It makes you receive a notification every time Google or your search engine finds out any keyword that you are tracking. It makes your work easier.
Mentioning the Experts
It is also a great way to fix your online reputation by mentioning some experts. These quotations help in building trust and connecting with journalists can prove to be a great source of free publicity.
Digital Millennium Copyright Act (DMCA)
This act saves others from using your copyrighted materials unlawfully. In case, somebody uses your information or pictures without your consent, you can send them the Digital Millennium Copyright Act notice to have those images or information removed from the internet.
Answering on websites like Quora can prove very beneficial in improving your online reputation. You are presented as an expert when you answer different queries on the web. In Quora, you can even connect with other experts improving your knowledge and creating a very impressive business profile.
Using tools like HootSuite also lets you connect with different people on different social media platforms. Connecting with people and expressing your thoughts and views also helps in improving or building your online reputation. For instance, HootSuite helps in drawing the audience towards your social media profile, ultimately connecting with them and promoting yourself, your brand, or company.
Why Hire an Online Reputation Management/ Repair Service?
Managing an online reputation is important these days as many people depend on the internet for every information source whether it is regarding any person, place, or any product. Hence, it gets necessary for every brand or individual to build their online presence and maintain it with all the positive thoughts, views, and content.
However, jotting down all the positive thoughts and content can sometimes prove to be very time consuming and tiring. This is where Online Reputation management services come to everyone’s mind. Hiring a good online reputation repair company might take a little time but will give you the best results taking your reputation poll to great heights.
How to Select an Online Reputation Management Service?
There are many companies or individuals that provide online reputation management or repair services, but everyone needs to choose the best according to their requirements. However, the major attributes that one should look at while hiring an online reputation management service should be to choose a company that has a skillfully trained internal team, which is also proficient and accomplished in handling large-scale reputation issues.
The choice is based on the team that would be working, a strategy that will be used by the team, and the execution of the strategy. It would be best to choose an online reputation management company that works on the basis of the above steps.
A negative reputation can damage your brand name that will eventually affect your business growth. In this era of technology, where most people depend on the information provided by the internet and its services to take all kinds of decisions, the online reputation of an organization becomes vital for its growth. Hence, maintaining a positive online reputation of your business or organization will take you to the path of success.