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Reputation Protection Services
Today, the internet offers unlimited opportunities for businesses to grow revenues and maximize on their business models. But, the internet is also an unregulated and diverse forum in which the business is open to their reputations constantly being under threats. Your brand’s reputation is vital to its success. It also undergoes serious scrutiny by clients, investors and the public eye in general. Any significant and negative content can be a form of risk towards that reputation. This is why reputation protection services are needed to ensure that you are safe from reputation damage and that you can carry out your business without having to worry.
IS YOUR BUSINESS LOSING CUSTOMERS TO NEGATIVE SEARCH RESULTS?
AT REPUTATION GURU, WE HELP YOU TAKE CONTROL OF YOUR SEARCH RESULTS!
This is why reputation protection services are needed to ensure that you are safe
REPUTATION MARKETING
It is obvious that a good review comes from a good reputation. With the internet serving as a forum for customers to share their opinions, social media and article blogs serve as a driving force that influences said opinions.
FORMS OF THREATS FACING A REPUTATION
PRESS ATTACK
This is the type of threat facing a reputation whereby the press and news sites will share information that could potentially damage your reputation. This kind of threat is very harmful to a reputation since it can occur online or outside of the internet, therefore, will be widespread.
ONLINE FORUMS ATTACK
This is a reputation-attacking threat which occurs across social media and other online forums. This too can be quite damaging since news spread like a wildfire in social media forums.
SOCIAL BODIES ATTACK
This a type of attack where your reputation faces damage due to social bodies such as NGOs being on your case.
INCREASE SEARCH ENGINE RESULTS PAGE RANKING
The better you are in your services, the more genuine your article and blog
BLACKMAIL ATTACK
This one is by far the worst and most illegal form of reputation attack. It is where you are guaranteed privacy in return for making monetary payments. This attack comes from having private and sensitive information or images in unauthorized hands.
DEFAMATION
This is a reputation-attacking threat which results in the loss of your status and credibility thus loss of your reputation fame. Suffering from such an attack can be really difficult to repair your reputation back to its glory days.
TYPES OF REPUTATION PROTECTION SERVICES
PREVENTION OF COUNTERFEITING
In a world full of honesty and deceit, your brand may face claims of producing counterfeit products. Whether this could be true or not, the end result is a damaged reputation which would probably never recover. Therefore, some experts will provide anti-counterfeiting protection – which if your brand produces genuine products – will protect your brand’s reputation and enable you to carry on with your business. They carry out this protection service by being on the look-out of business individuals or companies that release counterfeit products to the unsuspecting customers. Once they identify such a crime, the protection service providers will then prevent this release, keeping you safe from reputation damage.
ONLINE MONITORING
The internet is a marketplace for various individual and companies. It connects different people from all over the world to engage in business. It is also easy to make awareness of your brand through online platforms. However, the internet is also home to cybercrime and cyber-criminals will take advantage of the easy customer-connection the internet provides. Therefore, your brand may end up losing its customers to cyber-criminals hence costing you revenue and also your reputation since the cyber-criminals will distribute counterfeit products online. To protect you from such damages, reputation protection experts will monitor the internet in order to identify cyber-criminal activity and resolve the problem.
EVIDENTIAL PURCHASING
Due to the increase in counterfeit product, customers will lose confidence in any product related to the brand. For example, if your company deals with sugar, but a press release has confirmed that the sugar being sold to the market is counterfeit sugar. Whether your sugar is counterfeit or genuine, the result of this will be a significant drop in the sugar demand in the market – that is consumers have lost confidence in the brand. Therefore, the reputation protection of your brand is of dire need in such situations. Therefore, seeking professional help will enable you to not only have customer confidence and trust but also lets you stay in business and running. How evidential purchasing works is such that these professionals purchase products from brands suspected of counterfeit goods. They then analyze the product with tests and if the results are positive, the companies can then face legal charges thus protecting the reputation of genuine-product brands.
MOBILE APP PROTECTION
This is also affected by cyber-criminal activity where a mobile application may resemble your brand’s mobile application whereas, it is unauthorized and purports your brand in a false and negative way. Such a mobile app can give a customer a negative perception of your brand thus costing you your reputation and sales. That is why there is a need for protection from such cyber-criminal activities that would otherwise affect your business’s reputation. The baseline remains that you would want a safe and secure environment to carry out your business activities without the fear of having your reputation damaged from factors that are out of your control. After all, your online reputation – public reputation for that matter – is the foundation of your business entity… and its damage is your downfall.
The baseline remains that you would want a safe and secure environment to carry out your business activities without the fear of having your reputation damaged from factors that are out of your control. After all, your online reputation – public reputation for that matter – is the foundation of your business entity… and its damage is your downfall.
