REVIEW MANAGEMENT SERVICES
Review Management Services by Online Reputation Guru
When preparing for an interview, most people will usually have a couple of recommendation letters with them, just to prove that they fit the job requirements. The same can be said for an online business entity. Online reviews serve as the recommendation letter while customers are the interviewers. An estimated 80 percent of customers will heavily make their judgment on a business entity based on its online reviews. As an entity owner, these reviews can affect your business positively or have it falling apart from negative reviews. These reviews can be in the form of star ratings and comments, general reviews in review forums and also customer feedback. Online Review Management thus comes in to enhance the positive reviews and eliminate the negative reviews to ensure that customers will gravitate towards your business – like a moth to a flame.
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These reviews can be in the form of star ratings and comments, general reviews in review forums
It is obvious that a good review comes from a good reputation. With the internet serving as a forum for customers to share their opinions, social media and article blogs serve as a driving force that influences said opinions. Online businesses that are open to consumer reviews also pave the way for the creation of trust and customer bond – and a trustworthy company will increase its customer’s confidence in it. Reputation marketing thus becomes crucial for these entities since most consumers base their decision to purchase a product from the reviews and reputation of the company. Take for example an Uber driver whose reviews and ratings are of never-ending praises. As a customer, you will be very comfortable while riding in such a driver’s vehicle, even more so, have enough patience to wait on the driver even if he/she is engaged elsewhere. Well, the opposite will definitely produce a negative attitude.
IMPORTANCE OF REVIEW MANAGEMENT
There is always a first time for everything. You cannot begin a business and expect it to blossom and attract customers immediately while on its infant stages. As a business grows and develops, so does its reputation, which in turn, determines its reviews. Since different consumers share different views based on their experiences with the business, new consumers will entirely trust the unbiased reviews from previous consumers. This can either make your reputation or crumble it to dust. This is why it is crucial to undertake a review management.Reviews are important in the following ways:
POSITIVE REVIEWS INCREASE SALES
This is self-explanatory in that you give ‘good’, you get ‘good’ in return. Negative reviews will lead to poor or no sales.
When consumers give their reviews, it enables you to identify the areas in which you are lacking in quality services. This will, in turn, enable you to make the necessary improvements to better serve the consumers. Also, it helps to identify areas that offer customer satisfaction so as to either maintain or improve the same.
INCREASE SEARCH ENGINE RESULTS PAGE RANKING
The better you are in your services, the more genuine your article and blog posts will be in your website. Consumers will generally show interest and even make referrals towards your content thus increasing your ranking in results pages for search engines.
A FORM OF ADVERTISING
Yes! Now you know how you can save up on advertising funds and get free advertising from your customers. Positive reviews act as a form of an advert and attract more potential customers.
A business that allows its consumers to make reviews on their opinions is always preferred by the said customers. Now one that even replies to these reviews and engages its customers to pinpoint areas of improvement or areas of quality works tends to have the trust of the customers.
PYRAMID OF REVIEWS
A customer will tell another customer who tells another of your wonderful services – if they are happy with your services. This will lead to a chain of reviews that can be reviewed by other users to help improve your entity’s reputation.These are but a few of the reasons why having reviews is important. The catch to keeping the reviews positive is to ensure customer satisfaction, timely deliveries and quality products are services offered by your entity.
CATEGORIES OF REVIEW MANAGEMENT SERVICES
Various online review platforms are affected by different review management services. There is, therefore, a significant difference in review management services which can be categorized into:
REVIEW MONITORING SERVICES
This is a type of service that requires simple supervision and monitoring of review. Alerts systems are created in order to inform you of any incurred problems. It is a poor method of review management as it does not affect star-rating reviews.
REVIEW MANAGEMENT PROCESS
To manage your entity’s reviews, there are a couple of steps to be followed. These steps are vital in ensuring that you keep negative remarks at bay and only have positive remarks coming your way.
AUDIT EXISTING REVIEWS
You have to know what you have in order to get what you want, or so it goes. Starting by making audits of the reviews your entity currently has will enable you to make a proper judgment of your entity based on those reviews. It also enables you to eliminate negative reviews which could be a violation of your company’s terms of service.
PINPOINT POSITIVE REVIEWERS
Identifying customers who constantly make positive reviews regarding your business enables you to be in a position to ensure that they are within the review platforms thus improving on your reputation.
IDENTIFY NEGATIVE REVIEWERS AND PREVENT THE ISSUE BEFORE IT GOES PUBLIC
So to say, review management acts as a fish net to trap the negative reviewers before their remarks reach the public’s eye. By identifying them, you can then seek them out and solve the problem with them. This does not only help prevent damage from negative reviews but also gives such reviewers a turnaround, once they notice your determination in customer satisfaction.
These review processes are easily done by review experts whose job is to manage your business entity’s reputation by controlling and managing how your consumers react to your services.